Facing 2020, a year full of uncertainties, GWM will win the war in the future with thorough self-reform. Under the guidance of the goal of transforming to a global mobility technology company, GWM's global development has "blossomed in many places", forming a "12+5" global production layout and a "seven countries and ten places" research and development layout.
Global Sales of GWM POER Started Officially and HAVAL Expanded New Territory
From January to November 2020, GWM sold 961,489 new models worldwide, with an overseas export sales increase by 2.77% year-on-year to 61,563, helping the annual sales volume of GWM pickup trucks to exceed 200,000. The steady increase in overseas sales originates from GWM's opening up of new overseas markets and deep cultivation of existing international markets.
During the global tour in 2020, the global sales of GWM POER Pickup Truck officially started in November, which subverted consumers' traditional perception of pickup trucks, opened up overseas markets such as Australia, New Zealand, Chile, South Africa, Iraq and Jordan, and embarked on a new journey of overseas expansion of Chinese pickup trucks through the construction of new concepts of pickup trucks online and offline.
Especially in the Chilean market, GWM POER became hot before sales, with an intended order reaching 235 units, setting a record of customers in China's pickup truck industry, and making a successful debut of the POER pickup truck for sale in South America. GWM POER was snapped up within 22 hours of pre-sale for the local user market, setting the fastest pre-sale record in the history of pickup trucks and featuring on the diamond MT cover. In the Iraqi market, GWM POER made its high-profile debut, pursuing dreams and exploring unknown pioneer images with the new era trend pioneer and boosting the Iraqi pickup truck industry into the era of intelligent riding.
HAVAL officially landed in Kuwait market in 2020 and cooperated with dealers in Qatar, Jordan and other international markets, to further improve GWM's business segment in the Middle East market. With excellent products and good reputation accumulated over the years, HAVAL defended the challenges of the pandemic in Australia, Ukraine, Iraq and other places, overcame many difficulties in production, logistics, delivery, customer sources and other links, and achieved a rise against the trend, fully demonstrating the strength of GWM’s whole system.
It is worth mentioning that, at the beginning of the year, facing the problem of production and supply being blocked due to the pandemic, GWM overcame difficulties and cooperated with relevant departments in many parts of the country. After the four-place cross-regional coordination in 12 days, GWM ensured the normal production of new cars for export with high efficiency and high quality, and completed the first batch of export orders since the resumption of work of this year as scheduled, thus comprehensively enhancing the global reputation of the enterprise and the global image of the brand, on which CCTV's LIVE NEWS carried out in-depth reports.
In the process of developing overseas markets, GWM has overcome the difficult problem in face-to-face contract signing under the pandemic situation, and realized "zero-distance contact" across regions and borders by innovative means of "screen-to-screen", "line-to-line" and "cloud contract signing", ensuring the continuous development of overseas market business, and opening up a new way for overseas contract signing mode.
Perfect the Global Automobile Industry Chain with the Global Research and Production System as the Core
In 2020, GWM has continued to improve the layout of the global automobile industry chain. At the research and development level, Bangalore Research and Development Center in India has started to upgrade. The "seven countries and ten places" global R&D layout, which is composed of overseas R&D centers in Japan, the United States, Germany, India, Austria and South Korea, with Baoding headquarters as the core, covering Europe, Asia, North America and other places, has enabled the enterprise to develop globally. With the support of the global R&D system, it has further enhanced the technological innovation strength of the entire industrial chain and laid a new foundation for GWM to enter the global market.
At manufacturing level, GWM's "12+5" global production system has been gradually improved, which enhances GWM's market competitiveness with intelligent manufacturing. At the beginning of this year, GWM reached an agreement with GM on the acquisition of GM India Talegaon manufacturing plant and Thailand Rayong Factory. Nowadays, GWM has officially obtained the ownership of Thailand Rayong Factory.
In recent years, due to the large population and the rising economy, South Asia and ASEAN, including India and Thailand, have a broad market prospect and huge potential. The benefit of cost advantage, policy, industrial chain, market development and other dimensions will effectively enhance the competitiveness of GWM in the local market. At the same time, the convenient transportation will help GWM with its high-quality production and efficient export, opening a new chapter of GWM's global development.
Gain a foothold in China and take the whole world in view. In 2020, GWM signed a contract for the project of Jingmen Auto Production Base in Hubei Province, GWM Taizhou Smart Factory was completed and has gone into operation, and the construction of the Spotlight Automotive Factory jointly invested by GWM and BMW is smoothly pushed ahead, which has started building in the middle of the year and will continue to strengthen GWM's global core competitiveness.
At the same time, GWM also takes root in the global auto industry chain. On February 5, at the 15th Delhi International Auto Show, GWM showed its strong product lineup and advanced technological strength to Indian consumers, and announced to invest in auto battery production and establish a full-service ecological chain covering research, production, supply and sales, realizing Indian research & development, Indian production and global sales.
At the end of September this year, GWM's Tula factory in Russia and the Ministry of Industry and Trade of the Russian Federation officially signed a Special Investment Contract (hereinafter referred to as SPIC). It indicates that GWM will enjoy the same preferential policies as other foreign-funded automobile companies in Russia and also a fairer and more open marketing environment. According to the agreement, GWM is expected to invest a total of RUB 42.4 billion (RMB 3.7 billion) to build an automobile factory that is able to realize the deep localization of core auto parts including engines, transmissions, electronic control modules, and Auto control systems.
On November 25, GWM held a foundation stone laying ceremony for its engine plant in Tula Plant in Russia. It is scheduled to be completed and put into operation by the end of 2022. In the future, more than 90% of the engines used in Russia-made Autos will be produced here. GWM adheres to its deep localization strategy for auto industry chain and will greatly promote its competitiveness in the Russian market.
In addition, GWM's Nobo Automotive System Co., Ltd has completed the acquisition of 100% equity of Motus factory in Germany on September 10, which will be used for the production of interior products such as ceilings, armrests and decorative parts. This move will help Nobo Automotive accelerate the formation of global supporting supply capacity and international operating ability, thus boosting the global development of GWM.
In the face of the constantly changing market environment, GWM still made a number of breakthroughs in its global journey in 2020. Behind this, it cannot be divorced from GWM's continuous practice on the transformation road of "global mobility technology company". Thanks to its self-reform in organizational structure, core technology, talent system, business culture and other aspects, GWM is unleashing more vigor and fighting capacity. In 2021, with the continuous promotion of transformation and reform, GWM will compete on the world auto stage with a brighter new look.