Amid the global epidemic in early 2020, GWM launched the customer care activity themed with "Fighting Global Epidemic, We Care", evoked a strong response from its car owners. During the Christmas and New Year period, GWM once again joined forces with many overseas distributors to roll out the second "Global After-sales Service Festival“, which deeply demonstrated its service concept of "Professional, Efficient, Premium". With upgraded activities and increased care, GWM celebrated the holidays with its overseas customers, creating continuous surprises for them.
Customers were invited to participate in the activity online and offline to celebrate the holidays with a host of cares. Being customer-oriented, it helped its overseas dealers to launch differentiated activities according to local circumstances and invite customers via online, offline, and one-on-one notification, allowing every customer to have the access to its care.
At present, the activity of "Labor cost support+Spare part discount" has been successfully launched in Saudi Arabia, Azerbaijan, Bangladesh, Mauritius, Uruguay, Iraq, and Bulgaria to reduce the household expenditure for customers during the holiday season; at the same time, the "Mystery Box" from China is also available, greatly increasing the festive atmosphere for customers. The thumbs-up and smile of the customers in the photos, which represents the greatest appreciation for the activities, inspires the continuous advancement of the care activities for overseas customers.
On January 25, Great Wall Motor Co., Ltd. (hereinafter referred to as GW M) released its 2020 performance report. In 2020, GWM achieved overall revenue of RMB 103.283 billion and a net profit of RMB 5.392 billion, showing year-on-year rises of 7.35% and 19% respectively, making a record new high.
This marvelous achievement, especially in the external environment full of uncertainties and under the context of the profound reconstruction in the global automobile industry, is the outcome of GWM's insistence on the "user-based" self-revolution and its constant pursuits for a brand rooted in science and technology, a market share gained with products and innovative marketing and a transformation to a "global mobility technology company".
Synchronous Growth of Revenue and Net Profit Implies an Upbeat Business Tendency
In the past year, GWM deepened its focus on the needs of both market and customers and boosted a continuous tendency of increasing market share and business performance with brand-new technology brands, product catalogs, and naming of products.
In 2020, GWM registered total revenue of RMB 103.283 billion with a year-on-year increase of 7.35%, gaining a net profit of RMB 5.392 billion, showing a remarkable year-on-year rise of 19%. In the second quarter, with revenue of RMB 23.513 billion, GWM achieved a quarter-on-quarter increase of 89.37%, while that increase of the third quarter was 11.49%, with revenue of RMB 26.214 billion. The revenue in the fourth quarter was RMB 41.14 billion, which increased by 56.94% quarter-on-quarter. The net profit was RMB 2.805 billion, showing a year-on-year rise of 77.58% and a quarter-on-quarter rise of 94.63%.
In the end market, the four major brands of GWM embraced a prevalent booming as a series of popular models was presented. Over 1.11 million vehicles were sold last year, showing a sharp year-on-year increase of 4.8%. It was the fifth year in a row that the sales goal of over one million vehicles was achieved. In addition, the annual sales objective was also overfulfilled with a completion rate of 109%.
GWM POER won the big award "Best Pickup of the Year", which is known as the "Oscar" in the Chilean auto industry on January 20, 2021, just one month after its launch in Chile. As the most valuable award of the Chilean auto industry, the award is sponsored by Chilean National Automotive Association and undertaken by MT Online, a professional automobile media of Chile's authoritative media La Tercera. Meanwhile, mainstream automobile media were invited to form a professional panel of judges to select the "best model of the year" by providing a comprehensive assessment in terms of product, technology, safety, market value and other aspects.
On January 19th, the“Dream Big Dream Global - GWM 10,000,000th Production Milestone Ceremony” was grandly held in the GWM Smart Factory in Xushui. As the brand-new 3rd-Gen HAVAL H6 comes off the production line, GWM officially becomes the national first auto enterprise focusing on SUVs and pickup trucks that has achieved an output of 10 million vehicles, and reached a new milestone in its development process.